The leadership team behind the software

Who are we?

We’re a tech startup formed by two individuals passionate about their specialised fields; fostering and software development. We’ve combined those skills to deliver a solution that benefits the agency, the carers and most importantly, the children.

But it’s not been an easy ride…

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20,000 development hours

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3 years in the making

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Too many late nights!

Here's a bit about us...

Rob Brennan - Director of Intuitive Care

Rob Brennan

Rob has been working in the children’s sector for over 30 years and specifically the fostering sector for 20 years. Having a background from residential care and inspection, Rob started his own agency in 2005. Having a history of ‘Outstanding’ and ‘Good’ and growing to over 250 carers across 4 registrations in England & Wales, the agency was sold and Rob started his own fostering consultancy.

Dean Deacon

Dean has owned his own software development and IT support businesses since 2005. In that time, he’s been responsible for the design of over 100 different business applications spanning many varied sectors. Passionate about user experience and keeping things simple, Dean has been responsible for translating Robs deep understanding of fostering processes into a system that is both powerful and easy to use.

Dean Deacon Intuitive Care

Why did we embark on this journey?

During Rob’s ownership of his agency, he became increasingly frustrated by the software available for the industry. It was either clunky to use or lacked the depth of reporting that agencies are required to generate, leaving him feeling vulnerable to the risk of something being overlooked. To Rob it felt like existing software providers had forgotten they were there to help the fostering sector, not the other way around.

It was whilst working as a fostering consultant that confirmed to Rob what he had experienced in his own agency. The existing industry software solutions were not meeting the needs of the Fostering Sector, so he approached Dean with the vision to develop the next generation of fostering software.

Rob has unloaded his decades of fostering knowledge into Intuitivecare, so you’re not just buying a software tool, you’re buying an automated knowledge base that will help you streamline your agency and implement best practice.

We are committed to utilising technology to improve the lives of young people.

This is why we do what we do


I love it! I’ve learned more about my children in 5 minutes on Intuitivecare than 5 years on my previous system

Managing Director
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I've used many different fostering systems and this is by far the easiest. I love it!

Office manager
Safer Fostering logo

For someone who's not very tech savvy, as you well know, I'm delighted to say this is very easy to use.

Foster Parent

Get fostering software that improves outcomes by supporting best practice.

Free download!

5 evidencing factors that will wow your inspector

See how Intuitive Care can tick many of the evidencing requirements when you have an OFSTED or CIW visit.

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